Through weekly workshops, I helped artisans from Lurin Valley to use elements of visual composition to improve their designs of textiles and ceramics.
I started my work with the artisans of the Lurin Valley with the support of the NGO Grupo Gea. Artisans were having difficulty selling their products, mostly ceramics, textiles, and carpets. When analysing their businesses I discovered that the products were well manufactured, but their designs were very common and a simple copy of what is sold in artisan fairs around the coast of Peru.
My job was to create a space for creativity where artisans can freely explore new ideas. We made sketches, we evaluate the viability and profitability of the new ideas in order to make the products more attractive to the consumers. Having the ideas validated, the design phase started. Using elements of visual composition, we generated prototypes. Finally, after a group evaluation, the production of their new line began.
By joining Applied Art workshops, youth and adults can learn new skills that foster their creativity and analytical thinking. Many of them find inspiration to create their own project and / or micro business.